Zero to One: Notes on Startups, or How to Build the Future Quotes

The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.

All failed companies are the same: they failed to escape competition.

ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

If your goal is to never make a mistake in your life, you shouldn’t look for secrets. The prospect of being lonely but right—dedicating your life to something that no one else believes in—is already hard. The prospect of being lonely and wrong can be unbearable.

By the time a student gets to college, he’s spent a decade curating a bewilderingly diverse resume to prepare for a completely unknowable future. Come what may, he’s ready–for nothing in particular.

In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now).

You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.

Madness is rare in individuals—but in groups, parties, nations, and ages it is the rule

The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.